SIM2 unveils 10 new projectors to complete the launch of 15 models

SIM2, the Italian manufacturer whose high performance projectors have a global reputation, has launched 10 new projectors across 4 different ranges at CEDIA Expo in Indianapolis. Together with the 5 projectors that were launched earlier in the year, this completes the 2011 Anniversary collection of 15 new projectors that SIM2 is launching as part of their 15th anniversary celebrations. Each projector bears the SIM2 hallmarks of combining a captivating, unmistakable design with revolutionary technical features.

Leading this line-up is the new NERO projector series. This range of premium single-chip DLP projectors shares many of the technical attributes of the award-winning LUMIS 3D SOLO 3-chip series. SIM2’s engineers have designed an incredibly flexible platform—NERO 3D-1, NERO 3D-2, NERO 3D-HighBrightness and NERO 235—that will offer consumers four different feature sets, depending on model: 3D, high brightness, high contrast, and 2.35:1 aspect ratio. NERO has the perfect balance of power, precision, and innovation. The NERO line starts to ship at the end of September and prices start from £12,995 MSRP inc.VAT.

The NERO 235 is SIM2’s first native 2.35:1 aspect ratio projector. It will appeal to those customers that love the cinematic experience of anamorphic cinema. The NERO 235 means this can now be achieved without the external lens system that was previously required.

Another of the new series to be launched is the CINEMA line. The CINEMA 90 and CINEMA 100 are 3-chip 3D DLP projectors that use a dual lamp system to deliver up to 10,000 lumens. This high light output is required in ReferenceCinemas with very large screens. The CINEMA series is the new high-end reference standard, against which all others will be judged.

The MICO 100 series is truly revolutionary as it is the world’s first active 3D LED projector line. Each of the 3 models combine two of the latest cutting-edge technologies, LED and 3D, to deliver stunning 3D images on projectors with a 30,000 hour lamp life and instant power on. SIM2 uses its new SuperPureLED technology for the MICO 150 and MICO 160 to deliver a 30% increase in light output over the existing MICO models.

Last but by no means least, the LUMIS UNO 3D is a more affordable addition to the award winning LUMIS 3D series. This 3-chip 3D DLP projector produces natural-looking, flicker free images. The LUMIS UNO 3D will also start shipping at the end of September and has an MSRP starting from £26,995 inc VAT.

“This is a very special year for SIM2 and the15 new models are a stunning showcase of our technical excellence.”said Alan Roser, Managing Director SIM2 UK. “This new line-up means that SIM2 has the largest range of 3D projectors with twelve models utilising a variety of technologies. The new additions mean that SIM2 now offers the custom installer a bespoke solution for every environment and purpose, thus affording excellent business opportunities."

Whilst the CI world seems to be focussing on lowering prices, SIM2 is consistently staying its course of designing and manufacturing exclusive, high performance products that offer a unique and solid solution to custom installers and A/V professionals that will facilitate their business growth for years to come.