2011年9月29日 星期四

Panasonic 3D AE7000 projector

Shiny blue, red and purple confetti fell down before me, while the lights of hundreds of thousands of clicking cameras glinted in the night.

It was the opening of the Beijing Olympics in a huge stadium. For a moment,  it seemed like I was there.

In fact, I was watching the Olympics through Panasonic's 3D home projector technology, that it claims is a world-first.

The company demonstrated its AE7000 projector this week at Auckland's Bridgeway Cinema.

It was impressive. We also watched a clip from James Cameron's movie Avatar and I felt like I was close to the action.

But I also felt motion sickness and my eyes are still sore, several hours after viewing.

Doubts are emerging about 3D technology and how it will be picked up by the mass home consumer market.

The Sydney Morning Herald said Sony has been one of the main backers of new 3D technology but its Australian managing director concedes 3D was rushed to market and had failed to live up to expectations.

Rena Yotsu, from Panasonic Japan, demonstrated the projector and deftly took us through its technical features, such as its minimal "cross-talk", newly engineered lamp, and new colour filters.

Yotsu, who launched the product in Los Angeles recently, said Panasonic consulted with Hollywood producers to try to achieve a "true image" that reflects a theatre experience, she said.

But even she conceded the jury was out among some film directors about the technology.

"Directors want to tell a story, and may use 3D technology in order to do that or something else. The movie producers want to make money from the movies, but the directors don't necessarily want to use the 3D technology, so there is an internal conflict."

Panasonic product sales manager of display systems Taran Wiseman said the New Zealand public may be surprised at how many people have home theatre screens set up in their houses. "It's another option from the big screen TVs."

The projector, which will be released on the market soon, will retail for $5699 and comes with two pairs of 3D glasses.

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